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Also, find out where your competitors are listed. If this all sounds too time-consuming, then there are tools, both paid and free, that can help you find new citation opportunities. The tools we recommend and use ourselves include BrightLocal which does a paid citation burst that takes a few minutes to set up and then sends out directory requests on your behalf. customjackets.co.uk Shout about your success to secure the social proof you need to persuade new and existing customers to trust your business. UK-based swim school Puddle Ducks do this brilliantly on their testimonial page with glowing quotes from their customers